In this six months long programme piloted by Learning Vessels, my tasks of a Digital Communications Executive include planning and designing the content and dates of their FB posts & events.
Building Blocks
Digital Communications Executive
(31 August 2020 - 28 February)
Content Planning
Building Blocks is a pilot programme initiated by the organisations Temasek Foundation and Learning Vessels. It aims to provide evidence-based parenting tips in a hands-on way, to parents/caregivers of children (aged 1-3). Building Blocks' pilots around the theme of "Emergent Literacy".
A big part of this programme is the FB page. Before launching the programme, I had to research more about the users (parents), and come out with suitable content (captions, events, post types).
Design & Post Layout
Following the branding style of the programme as well as the tidbit posts I have planned for the FB, I had to design posts accordingly (they come in a square format in case they are to be used on Instagram).
Guidebook (Booster Booklet)
Initially, the guidebook is electronic. This time, the client wanted the e-guide to become physical, plus additions of more content.
I wanted the guidebook to sound more endearing, relatable and fun to the parents, so I had it renamed "Booster Booklet" - which also syncs with Building Block's acronym: BB.
I also had the content layout entirely revamped, to allow a more interactive and fun experience for the user, despite the book being physical & wordy.
The design elements of the FB's welcome video are imported from illustrator, into After Effects to be animated.
The long format of this design is catered to FB's cover size. It is designed to fit across different screen sizes.
Landing Video
In a few set of posts (DIY posts), I am also required to take photographs in my own home and edit them after.
DIY posts
New Version (In the process of tweaking)
Idea Generation/ Sketches
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Previous Version
